Privacy Policy AtReef Therapy PLLC

Effective Date: April 22, 2025

Welcome to AtReef Therapy ("AtReef," "we," "us," or "our"). Your privacy is of utmost importance to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (https://www.atreef.com), communicate with us, or engage in our therapy, coaching, or consultation services. This policy integrates applicable legal, clinical, and ethical considerations essential to operating a psychotherapy practice in the United States.

1. Who We Are AtReef Therapy is a licensed mental health counseling practice operated by Ehsan Adib Shabahang, LMHC. We provide psychotherapy, consultation, coaching, and related services to individuals, couples, and families residing in the U.S., both in-person and via telehealth.

2. Scope of This Privacy Policy This Privacy Policy applies to all personal data collected through:

  • Our website and online forms

  • Electronic communication (email, text, chat)

  • Our practice management systems (e.g., SimplePractice)

  • Our telehealth platforms (e.g., Telehealth by SimplePractice)

  • Our newsletter and marketing systems (e.g., Squarespace, Mailchimp)

  • Any interactions related to therapy, coaching, or administrative services

3. Information We Collect We collect information in the following ways:

  • Directly from you through form submissions, service registration, or contact

  • Automatically through cookies and analytics tracking tools

Examples include:

  • Identifiers: name, phone, email, mailing address

  • Demographics: age, gender (if provided), emergency contact

  • Clinical information: presenting concerns, diagnosis, goals, session notes

  • Billing information: payment details, invoices, history

  • Technical data: IP address, browser/device type, session activity

  • Communication history (emails, messages)

4. How We Use Your Information Your data may be used to:

  • Provide, coordinate, and document therapy or coaching services

  • Schedule appointments and send reminders

  • Communicate with you about your care

  • Respond to your inquiries and requests

  • Process payments securely

  • Send newsletters, educational materials, or updates (opt-out anytime)

  • Improve our services and site performance

  • Comply with legal and ethical obligations

5. Legal Bases for Processing (GDPR) We may process your data under the following conditions:

  • Consent

  • Contractual necessity

  • Legal obligation

  • Vital interests

  • Legitimate interest

6. Sharing Your Information We do not sell your personal information. Your data may be shared only when necessary with:

  • Secure third-party service providers (e.g., SimplePractice, Stripe)

  • Legal or regulatory authorities, when required by law

  • Gottman Institute trainers (if you consent to video consultation)

  • Supervisors or consultants under HIPAA-compliant frameworks

  • Emergency services in cases of imminent risk to life or safety

7. Session Recordings & Technology Use AtReef Therapy uses HIPAA-compliant software like Blueprint to record sessions temporarily for the purpose of creating progress notes. These recordings are deleted immediately after transcription. You may opt out at any time.

Blueprint and all practice software are SOC 2 Type 2 and HIPAA-compliant. Sessions are never recorded without your explicit, written consent.

8. Your Rights Depending on your jurisdiction (e.g., GDPR, CCPA), your rights may include:

  • Accessing, correcting, or deleting your information

  • Requesting a copy of your data

  • Restricting or objecting to processing

  • Withdrawing consent for non-essential communications

  • Filing a complaint with a regulatory authority

9. Cookies & Analytics We use cookies and third-party analytics (e.g., Google Analytics) to improve our services and track site usage. Cookies can be disabled via your browser settings.

10. Communications and Newsletters You may receive email or SMS communications related to:

  • Appointments

  • Educational content or video resources

  • Mental health newsletters or announcements

These communications are not substitutes for therapy. You may unsubscribe at any time.

11. Data Retention We retain clinical records for a minimum of 7 years after the end of treatment or as required by law. Non-clinical usage data is retained for as long as necessary to fulfill business or legal purposes.

12. Safeguards and Security Measures We implement appropriate technical and administrative safeguards to protect your information:

  • HIPAA-compliant encryption and storage

  • Encrypted communication and payment processing

  • Secure portals for telehealth and messaging

Despite these efforts, no method of electronic transmission is 100% secure. We encourage clients to take appropriate steps to protect their own data.

13. Third-Party Links Our website may contain links to third-party platforms or resources. We are not responsible for the privacy practices of those entities. Please review their privacy policies independently.

14. Browser Tracking and “Do Not Track” (DNT) Signals

AtReef Therapy respects the privacy preferences of all website visitors. Some browsers offer a "Do Not Track" (DNT) feature that allows users to signal to websites that they do not wish to have their browsing behavior tracked across websites. Currently, there is no universal standard for how websites should respond to DNT signals, and as such, our website does not respond to DNT browser settings.

We do not use third-party behavioral advertising or retargeting services on our website. However, we may use third-party tools (such as Google Analytics) to gather general usage statistics about how visitors interact with our website in order to improve performance and content. These services may use cookies or similar technologies that are subject to their own privacy policies.

If you wish to limit or prevent tracking technologies on your device, you may:

  • Adjust your browser settings to refuse or delete cookies

  • Use a browser plugin to block tracking scripts

  • Opt out of Google Analytics by visiting: https://tools.google.com/dlpage/gaoptout

Please note that disabling cookies or blocking tracking technologies may affect some website features or functionality.

15. Children’s Privacy Our services are not intended for individuals under the age of 13. We do not knowingly collect data from children under 13 without verified parental consent.

16. Changes to This Policy We may update this Privacy Policy periodically. Changes will be posted on this page, and material changes may be communicated directly.

17. Contact Us For questions about this policy, your data rights, or our use of your information, please contact:

AtReef Therapy
68 Harrison Ave, Ste 605 PMB 866561
Boston, MA 02111-1929, USA
Email: info@atreef.com
Phone: +1 (617) 906-6767
Website: https://www.atreef.com

By continuing to use our website or services, you acknowledge that you have read, understood, and agree to this Privacy Policy.